Business Intelligence Platform

Customer Profiling

Gain invaluable insight into your customers. Morphean’s unique customer profiling software can help you segment your customers, so you can adapt your offers and services to ensure you attract the best customers. This will maximise the effectiveness of your business’s strategy.

Customer Profiling

What exactly is customer profiling?

Customer profiling is a great way of gaining more information about your customers, creating a ‘portrait’ of them to help make decisions concerning your business. This could be products and service offerings, or the layout and design of your store. Through profiling, your customers can be broken down into groups that share similar characteristics and goals, helping you make informed tweaks to your business strategy.

Create customer demographics

Morphean’s customer profiling software can create age and gender profiles for those entering the building and moving around your premises. Our cameras can scan the visible data from each person to determine their approximate age and gender, helping you to improve the layout and distribution of your products.

Entrance trends

Our cameras can track the time and date of people entering and leaving the building. You can line these findings up with your wider business strategies to understand which demographics are responding and when.

You can even link these findings with third-party software. Once you know who is entering and leaving your premises, it’s time to understand their patterns and behaviour.

Deliver better customer service

Delight your customers and turn them into loyal advocates by using Morphean software to understand their preferences. Focus on what they like the most, make their shopping experience as easy and seamless as possible, boost loyalty faster and, hopefully, increase those sales.

What can customer profiling software do for you

Target your customers more effectively, by understanding more about who they are. Implementing the Morphean customer profiling software allows you to gain a better understanding of your customers. From there, you can build relevant KPIs, trends, and make fully informed decisions to improve the overall performance of your business premises.

Keep your campaigns on track

Gain a better understanding of the conversion rates of your customers - especially when broken down into different demographics - so you can get your campaigns and promotions in front of the right ages and genders. The findings from our software can help you determine the best location for promotions; such as, where is the most effective, window or in-store displays?

Get started with customer profiling

Morphean is the one-stop solution for real-time services that measure your company’s success. With customer profiling, you can learn more about the people that keep your business going, and make changes to improve your ongoing strategy. This is the Morphean platform.

Find out more