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New guide explores the potential for partners of cloud physical security

Jul 27, 2022

Morphean explains reseller benefits of cloud physical security to unlock superior safety and business insights while helping to mitigate rising cost base



Morphean has published a new practical guide to help security businesses understand and adopt the digitalised world of physical security. It explains how cloud physical security is now playing a critical role in the digital transformation agenda, as AI-driven analytics help unlock superior security and intelligence benefits while helping to mitigate the rising cost base being felt by many security businesses across Europe.


Digitalisation has ushered in a new era of hosted security platforms that are disrupting the industry. With the cloud providing the critical infrastructure, exciting new technologies and systems are emerging that enable the sharing of powerful data-driven insights from surveillance data. These benefits relate not only to improved security, but also to operational intelligence to drive efficiencies and profitability for end users. It will increasingly be those security professionals who can combine a physical security skillset with knowledge of the cloud, networks and systems, that will reap future rewards.

Discover more about the reseller benefits of cloud physical security for your business:
Why Cloud is now mission critical for the physical security industry

However, as the cost-of-living crisis deepens with energy and fuel prices running at their highest rates in decades, the guide reasons that cloud, AI and analytics have multiple economic benefits for partners. Switching to the cloud not only represents more predictable budgeting and recurring revenue for the partner business, but also leads to cost savings by making better use of people and internal resources, while helping them to gain a competitive edge as customer requirements rapidly evolve.

Cloud physical security, charged per device per month, offers the partner a route to more sustainable revenue growth and contracts to be leveraged by upselling more features. In addition, with cloud, a highly skilled technical engineer can set up systems remotely, not only saving money on fuel but completing several customer jobs in the time that it would take to set up just one system at a customer site. Selling and deploying faster and more efficiently represents a better return on the individual’s salary investment.

Martyn Ryder, VP Sales and Marketing, explains: “Such is the nature and complexity of the modern threat landscape that companies are increasingly turning to external partners to strengthen their security posture. To remain competitive physical security specialists need to arm themselves with knowledge of network connectivity, AI and the power of analytics to help them position cloud physical security technology as more than just business security, but also business intelligence. In so doing, the partner can also access many potential cost-saving benefits to future-proof their business.”

Download the guide to learn more about why cloud is now mission critical for the security industry, and how your business could benefit:

https://www.morphean.com/insights/en-cloud-mission-critical


Read the Full Guide

Sebastian Berumen

Sebastian Berumen
Marketing

Brand Management and Digital Marketing

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Security Partners Cloud