What is a retail hot spot tool?
This incredibly smart piece of kit allows you to visualise retail hot spots, dead areas and bottlenecks to gain strong insight into your layouts, displays, and even promotions if you are a retailer or manager of a brick-and-mortar store. Export the data and constantly improve your areas to maximise your strategy.
Focus on traffic flow and dwell time
With a retail hot spot tool, you can learn more about the flow of people through your building and around your products. You can start to understand how much time they spend in a specific area, such as sitting at a table or viewing a product before buying. Do they linger in one area of the store more than others? Why? Do they automatically head left or right when they enter, and is there a way you can capitalise on that?
Better manage bottlenecks
Bottlenecks in retail stores can occur for a number of reasons, and with the help of a retail hot spot tool, you can discover why and take action to prevent them or lessen their impact. You can understand why people are drawn to one area of your store, and whether that enticement is in the right place - could it be moved to somewhere more spacious? Or could you adjust the existing layout to add more room?
Integrated third party data
Not every change you make will have the desired impact, and some people will respond better than others. By integrating third party data into the Morphean system, you can get even more insight and analysis. Connect the data that you will already have as a business with your heat maps and unique customer profiling data to gain a further understanding of who your customers are, and how they respond to your strategies. Your in-store retail strategy should never be standing still, it should always be evolving and changing as you gain new insights and try new methods.
Maximise display impact
It can be disheartening to put a great deal of thought and effort into a window or promotional display, only to see it not getting the attention it deserves. Sometimes it can be as simple as where it is displayed in the store, and that’s the kind of insight that a retail hot spot tool will give you. With insight from the Morphean platform, you’ll be able to get a better understanding of the impact of promotions and conversions in regards to their location, and make positive changes based on your findings.